People
Denis Keenan, Managing Director
Denis founded KeeResources, and takes great pride in being involved with every aspect of the business. Despite over 35 years in the industry and running several leasing companies, he still enjoys learning new things on a daily basis.
Interesting fact:
Denis adores most good music, and comes from a musically talented family. However you would never realise it if you heard him trying to sing or play an instrument.
Martin Wallace, IT Director
Martin joined KeeResources in 2006 after 11 years working with financial IT systems. He is responsible for ensuring our software development and infrastructure delivers class-leading products and services for our customers.
Interesting fact:
A proud Yorkshire man, Martin’s birthday is on Yorkshire Day. However, he doesn’t currently own a whippet.
Mark Fretwell, Sales & Marketing Director
Mark joined KeeResources in 2010 after 13 years with Emap, where he spent over 10 years working in the automotive industry with CAP. He is responsible for ensuring all sales and marketing activity is focused on creating customer value.
Interesting fact:
Marks great, great grandfather was the first pedestrian in London to be run over by a motorised goods vehicle.
Mark Jowsey, Director – Manufacturer Liaison
Prior to joining KWIKcarcost in 2001, Mark worked for a number of manufacturers and industry giant Lex, clocking up over 30 years experience in the Fleet sector. He is responsible for our manufacturer relationships and Whole Life Cost products.
Interesting fact:
Marks one-time ambition was to be a journalist. He enjoys being a regular contributor to industry titles such as Business Car and Fleet Industry Confidential.
Mark Heal, Finance Director
Mark is a qualified accountant with 30 years experience in the motor trade and contract hire industry, previously working for Dutton Forshaw, Wincanton, Leasedrive, Union Discount Bank and David Henley Systems. He has been involved in the development of KWIKfleetware since its inception in 1994.
Interesting fact:
Mark’s long term interest in cars all started when he acquired his first car at the age of 10 for the bargain price of £4.
Phil Cole, Operations Director, KWIKfleetware
Phil has worked in the automotive industry since joining the graduate scheme at Hartwell Motor Group, where he went on to work for Ebbon-Dacs. He has now been involved with KWIKfleetware for the past 10 years ensuring every implementation is a complete success for our customers.
Interesting fact:
Phil is Chairman of Bristol Sonics Rugby League Club.
Amanda Deavin, Data Analysis Manager
Amanda joined KeeResources in 2007 after 15 years managing the HSBC Vehicle Finance data team. She is responsible for ensuring accurate and timely data is available for all of KeeResources products, and for production of FleetNet codes.
Interesting fact:
Amanda once made 40 costumes for the Pantomime, Little Red Riding Hood.
Jon Deavin, Pricing Manager
Jon joined KeeResources in 2010 after spending the previous 18 years involved in leasing company disposals, used car buying and running dealerships. Jon is responsible for the setting and managing of KeeResources’ Residual Value and SMR forecasts.
Interesting fact:
Jon spends his spare time in a field firing lead into the sky trying to break small black discs, otherwise known as Clay Pigeon Shooting.

